Marketing: An International Perspective

Date: 01-Jul-2020

Time: 2:00pm

Target year group: Y12/Y13

Information: This session will provide participants with introductory insights into complexities and challenges of marketing in an international/global context. Focusing particularly on the influence of culture on consumer behaviour, it invites the session participants to consider how marketing/advertising and brand managers should account for cultural differences between country markets in business operations. It further emphasises the relevance of cross-cultural marketing knowledge for participants considering a locally-based career, given the growing cultural diversity within countries, and consider the social impacts of cross-cultural marketing.

How to book a place: Complete the booking form provided on the event webpage: order to ensure the best experience for those taking part, there are limited places available at this session so please apply for your place in advance.

Any steps required to confirm your attendance with the university running the event: If you would like your participation recognised on your RO record, please email after your place has been confirmed.