Location: Online

Event information: Topic: “Measuring How Museums Use Social Media”. This session will focus on the social media use of three major London art museums: the Tate, the National Gallery, and the V&A Museum. It will provide a brief introduction to the role of social media in cultural heritage, before demonstrating how we can analyse patterns in their posting behaviour to better understand how they use it to engage with their different audiences. Finally, there will be an opportunity to consider how this analysis can help these museums be more effective on social media.

This event is suitable for: Year 12.

How to book a place:All eligible applicants who meet at least one of the shortlisting criteria specified in points 2 to 6 on the Who We Work With webpage will be offered a place on this programme. Further information on the UCL masterclasses and application form can be found here.

Recording your attendance on the RO student hub: Please email Ms Vathani Mariampillai at srs.realisingopportunities@ucl.ac.uk to confirm your attendance after the event. Please include your full name, RO ID number, the date/time and title of the event.

Please note that uploading attendance to the RO student hub after the event is a manual process so can take some time – please do not worry about this.