Location: Online

Event information: Given the sudden market changes due to Covid-19 and changing consumer shopping behaviours, companies around the globe are pressured to develop creative and innovative strategies to leverage digital technology. In this session, we will discover creative and innovative strategies to reinvent offline and online retailing. To apply the knowledge from this session, we will focus on solving a real-life case for Disney: How can marketing professionals use emergent digital technologies (such as AI, VR, Internet of Things) to save the future of Disney Stores?

This event is suitable for: Year 12 and Year 13

How to book a place: Please book via this link.

Recording your attendance on the RO student hub: Please email realisingopportunities@lancaster.ac.uk to register your attendance at this event.

Include your full name, date, time and title of the event in the email. Please note that uploading attendance to the RO student hub is a manual process so can take some time – please do not worry about this.