Location: Online

Event information: Lancaster University Management School (LUMS) invites you to this special Undergraduate Marketing Taster session in celebration of Valentine’s Day.

The art of marketing strategy rests in our ability to create a market. Market creation is an intricate exercise in branding, stakeholder mobilisation, and creating a ritual.

In the session on “Diamonds, Love & Engagement Rings”, taking place on Wednesday, 9 February, you will take a look behind the scenes of the greatest marketing campaign of the 20th Century: The DeBeers campaign known for “A Diamond Is Forever”. The interactive session invites you to critically investigate one of the most powerful manifestations of market creation: The myth of diamonds as a culturally, historically, and socially approved seal of love.

Dr Jekaterina Rindt will deliver a 30-minute lecture, followed by a 15-minute case study analysis and Q&A session. This webinar will be of interest to all those considering studying a Marketing bachelor’s degree at University.

This event is suitable for: Year 12 and Year 13

How to book a place: Please book via this link.

Recording your attendance on the RO student hub: Please email realisingopportunities@lancaster.ac.uk to register your attendance at this event.

Include your full name, date, time and title of the event in the email. Please note that uploading attendance to the RO student hub is a manual process so can take some time – please do not worry about this.